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Rexam Rolls Out Range of Lipgloss Applicators

Glossy Days products feature unique visual elements.

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By: TOM BRANNA

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The international teamwork of Rexam Personal Care Division project groups has led to the creation of the first significant lip gloss applicator category advance in decades, according to the company. Called Glossy Days, the initial collection includes eight patented lipgloss applicators, each with its own unique visual and tactile appeal. The range also features promotional demonstration tools with fun illustrations. Rather than a simple brush, or flocked tip, each Glossy Days applicator’s d...

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